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About sw performance coaching
SW Performance Coaching is a professional sports coaching provider based in Leicestershire, delivering high-quality football and multi-sport sessions for children aged 4–11.
Founded and led by a UEFA qualified coach with extensive experience in youth sport and education, we work closely with primary schools, grassroots football clubs and the wider community to provide structured, engaging and reliable coaching.
Our sessions are designed to support each child’s development both on and off the pitch. We focus on improving technical ability, building confidence and encouraging teamwork, all within a positive and supportive environment where every child feels valued.
We offer a wide range of provision, including weekly football sessions, 1-to-1 and small group coaching, school PE delivery, after-school clubs, lunchtime provision and multi-sport holiday camps. Each session is carefully planned to ensure it is inclusive, challenging and enjoyable for all abilities.
At SW Performance Coaching, we take pride in delivering sessions to a high standard, with a strong emphasis on professionalism, organisation and safeguarding. Our aim is to give every child the opportunity to develop their skills, grow in confidence and enjoy being active.
Our team

Sean wilton
Owner
I’m Sean Wilton, founder of SW Performance Coaching and a UEFA qualified coach with over 8 years’ experience working in youth sport and education. I’ve worked with primary schools, educational trusts, grassroots clubs and football academies, delivering structured and engaging sessions for players of all abilities.
I’m passionate about helping young people build confidence, develop their skills and enjoy being active, creating a positive environment where every child feels supported and encouraged.
Education:
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BSc Community Football Coaching and Administration
Certifications:
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UEFA B Football Coach
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FA First Aid Qualified
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Enhanced DBS
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Safeguarding Children in Sport

Harry ferns
Lead Coach
I’m Harry Ferns and I have 6 years’ experience coaching across both school and grassroots settings. I’m passionate about creating enjoyable and inclusive sporting opportunities for young people, helping children to develop confidence, improve their skills and enjoy being active in a positive environment.
Throughout my time working within primary schools, I achieved merit awards linked to badminton development and promoting equal access within PE and school sport. I also previously held the role of Designated Safeguarding Lead within a primary school setting, giving me a strong understanding of safeguarding and supporting young people.
Education:
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Level 6 Sports Coach
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Level 2 Community Activator Coach
Certifications:
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UEFA C Football Coach
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FA First Aid Qualified
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Enhanced DBS
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Safeguarding Children in Sport